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In the Merchant Intergration Guide it says to go to https://ssl.bing.com/BingShopping/admin/merchants/login to setup a merchant profile. When I go there all I see is a login prompt. How do I request a username and password?
Try this link instead https://advertising.microsoft.com/bing-shopping-merchant <- thats for the bing onboarding application. Submit that and they will contact you with login credentials if you are accepted.
or rather a clickable version of the same link https://advertising.microsoft.com/bing-shopping-merchant