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I was running only exact match and phrase match keywords and the quality scores ranged from 7 to 9.
I added a modified broad match keywords and it came up with a quality score of 3 and one of my existing keywords dropped to 3 as well.
When I deleted the broad match keyword, the phrase and exact match ones all reverted to 7s.
Why is this happening? I want to add a few broad match keywords to increase my impressions, but I don't want the quality scores of my existing keywords to go down.
“The quality score gives you a way to measure how relevant your keywords are compared to the search queries of your potential customers, and thus how competitive your campaigns are in the marketplace.”
The quote is taken from:
Exact match has high relevance to your page, broad has lower relevance. If you decide to have more impressions vs. a higher click through, If you just want to get your name out there then use broad match. If you’re looking for conversions then use exact match, people are looking for your product. Then depending on how good your ad is written and how good your web site is you should get a sale. Set all three match types keep the match type with the best quality score. But you need data to support which are the best match types. Look at approximately 4000 impressions before making the decision.
Thanks for your POST!
John Lucernoni - Support Specialist
Thanks. It will take me a LONG time to get to 4000 impressions at this rate, but I'll keep an eye on things.