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I created five new ad groups to test out MSN Content Ads about two months ago. According to a Publisher Website URL report,the site that gets the most clicks and costs is "shell.windows.com". I've been told by Microsoft help that it is a "help page" used when the searcher types in a keyword, but not told how to generate this help page. I was told by our account manager from Yahoo that he thinks it's a pop-up window with a variable URL that Windows.Com puts up.
My question is, how do I create this help page or window and possibly see my ad? More than half of the spend from our content ads is generated by clicks to this URL, but I'm unable to recreate the conditions that cause my ad to be shown.
Anyone have an idea what shell.windows.com is? <crickets>
Thanks for the reply, Gary. During my online research into this shell.windows.com URL, I did come across the web page that's shown when Windows goes out on the web to look for unassociated file extensions. I believe the one I went to was http://shell.windows.com/fileassoc/0409/xml/redir.asp?Ext=AAA, where AAA is the extension you can search for. I did see a set of four contextual ads at the bottom. I tried putting in a few different extension types to try and trigger our ad, but was unsuccessful.
Thanks for your help. Even though I wasn't able to trigger our ad, it's good to know the spot where the content advertising clicks are coming from.
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