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Am I able to direct link to an Affiliate Offer through a PPC campaign? For example, if I am running an offer for Adidas and have an affiliate unique URL redirecting to the landing page, will Bing allow me to do that?
We allow affiliate marketers, but we have rules about the display URL. You can use like www.yoururl.com/parent as the display URL. Here is more information and a link to assist.
• Microsoft Advertising ad Center will show one ad per advertiser per search engine results page (SERP). To help ensure the most relevant ad is shown, the display URL will be de-duped against other ads with the same display URL.
• Because only the most relevant ad will show, it is important that brand owners and affiliates work together to help ensure they use unique display URLs so that one of them is not de-duped.
• The purpose of de-duping display URLs for ads shown in SERP is to provide the best experience for the searcher, which is key in maintaining a valuable audience for your ads.
Thanks for your POST!
John Lucernoni - Support Specialist