Bing sponsored ads not showing

Bing Ads Forums
Join the Conversation!
We're interested in hearing what you have to say. Sign in with your Microsoft account to leave comments or start new discussions.

Bing sponsored ads not showing

This question is answered

When I search for anything on bing there are no PPC ads. Is anyone else experiencing this as well? Since I work for a marketing agency we need the ability to view the paid search results on bing to advise potential and existing clients. I read on another blog that it could be the ISP. Is this fixable? Any help would be much appreciated. Thanks!

Verified Answer
  • Hello Lola,

    About finding your text ad in search results

    To find your text ad on Bing results pages, use the Ad Preview Tool. If you can't find your ad, try these troubleshooting tips: 

    1. Did you recently submit your ad group, ads, and keywords?

      If you can't find a recently submitted ad in the search results, wait a few hours and then check again. Sometimes there is a delay between the time you submitted your ad and the time it is displayed.

    2. Have you checked successive search results pages?

      Be sure to check the second, third, or even fourth page of Bing results.

    3. Are your account, campaign, and ad group active?

      Although you may have given us your credit card information, it's a good idea to double-check your account status. The Accounts & Billing page shows the status of your accounts.

      Select a campaign or ad group to check its status. Campaigns and ad groups that are live have a status of Active.

    4. Are your ads and keywords active?

      Click the Ads tab or Keywords tab to view the status of ads or keywords. Ads and keywords that are Active are approved and live. Ads with Inactive status are not live during the review process. Note that both the ad and the keywords must be active. If a keyword that is associated with your ad is inactive or disapproved, your ad will not be displayed in search results.

    5. Does your ad campaign still have budget?

      Review the Change campaign settings page to see how much budget you have available or whether an ad group has the status Budget Paused because you reached your budget limit. For more information, see How campaign budget limits affect ad display.

    6. Are you dividing your campaign budget across the month?

      Microsoft adCenter provides two options for spending your campaign budget:

      • Spend until depleted
      • Divide your budget across the month
      If you're using the second option, your ad is unlikely to be displayed with every search. To see your ad, you might have to search multiple times.
    7. Does your ad group have target settings?

      If the ad group is targeted to specific geographical locations, times of day, or other target settings, you might not see it if you don't meet the targeting criteria. For example, you might be in a different city than the one you're targeting.

      Some web services offer public proxy servers, making it possible for you to see your ads by using their servers. Check the Internet for these web services and instructions for how to view your ads by using the specific service. For more information, see About targeting.

    8. Does your search use the same keyword search match types that you defined for the ad?

      Make sure that your search takes into account your keyword match types: broad match, phrase match, exact match, and negative keywords. For more information, see About search match types.

    9. Does your search use the same language settings as your ad group language and market setting?

      For example, if your ad group's language and market setting is English - United States and you are searching www.bing.com with English (United Kingdom) language settings, you will not see your ads. To change your Bing language settings, go to www.bing.com, click Options, and select the correct language.

    10. Does your search return any organic search results?

      If a keyword does not trigger any organic search results, it will not trigger paid results either. In that case, try using a different keyword from the same ad group.

    Using the Ad Preview Tool

    The Ad Preview Tool displays a Bing search results page and Microsoft adCenter ads for the keyword you specify. You can use the tool to see which ads are being displayed for a particular keyword without affecting the impressions or CTR of your campaign.
    1. Click the Tools tab, and then click Ad Preview Tool.
    2. On the Ad Preview Tool page, type the keyword for which you want to find search ads, and then click Preview Ads.
    3. If you see a security message, do one of the following:
      • If the message says Do you want to view only the webpage content that was delivered securely, click No to proceed.
      • If the message says This page contains both secure and nonsecure items, click Yes to proceed.

    You might not see your ad on the search results page in the Ad Preview Tool for the following reasons:

    • The tool shows ads as they appear to an average searcher. So, for example, if you are using targeting by geographical location, and your ads appear only to a small percentage of searchers, these ads might not appear in Ad Preview Tool.
    • You are being outbid on your keywords by other advertisers, or your ad relevance is not high enough to outperform ads of other advertisers.

     

All Replies
  • Hello Lola,

    About finding your text ad in search results

    To find your text ad on Bing results pages, use the Ad Preview Tool. If you can't find your ad, try these troubleshooting tips: 

    1. Did you recently submit your ad group, ads, and keywords?

      If you can't find a recently submitted ad in the search results, wait a few hours and then check again. Sometimes there is a delay between the time you submitted your ad and the time it is displayed.

    2. Have you checked successive search results pages?

      Be sure to check the second, third, or even fourth page of Bing results.

    3. Are your account, campaign, and ad group active?

      Although you may have given us your credit card information, it's a good idea to double-check your account status. The Accounts & Billing page shows the status of your accounts.

      Select a campaign or ad group to check its status. Campaigns and ad groups that are live have a status of Active.

    4. Are your ads and keywords active?

      Click the Ads tab or Keywords tab to view the status of ads or keywords. Ads and keywords that are Active are approved and live. Ads with Inactive status are not live during the review process. Note that both the ad and the keywords must be active. If a keyword that is associated with your ad is inactive or disapproved, your ad will not be displayed in search results.

    5. Does your ad campaign still have budget?

      Review the Change campaign settings page to see how much budget you have available or whether an ad group has the status Budget Paused because you reached your budget limit. For more information, see How campaign budget limits affect ad display.

    6. Are you dividing your campaign budget across the month?

      Microsoft adCenter provides two options for spending your campaign budget:

      • Spend until depleted
      • Divide your budget across the month
      If you're using the second option, your ad is unlikely to be displayed with every search. To see your ad, you might have to search multiple times.
    7. Does your ad group have target settings?

      If the ad group is targeted to specific geographical locations, times of day, or other target settings, you might not see it if you don't meet the targeting criteria. For example, you might be in a different city than the one you're targeting.

      Some web services offer public proxy servers, making it possible for you to see your ads by using their servers. Check the Internet for these web services and instructions for how to view your ads by using the specific service. For more information, see About targeting.

    8. Does your search use the same keyword search match types that you defined for the ad?

      Make sure that your search takes into account your keyword match types: broad match, phrase match, exact match, and negative keywords. For more information, see About search match types.

    9. Does your search use the same language settings as your ad group language and market setting?

      For example, if your ad group's language and market setting is English - United States and you are searching www.bing.com with English (United Kingdom) language settings, you will not see your ads. To change your Bing language settings, go to www.bing.com, click Options, and select the correct language.

    10. Does your search return any organic search results?

      If a keyword does not trigger any organic search results, it will not trigger paid results either. In that case, try using a different keyword from the same ad group.

    Using the Ad Preview Tool

    The Ad Preview Tool displays a Bing search results page and Microsoft adCenter ads for the keyword you specify. You can use the tool to see which ads are being displayed for a particular keyword without affecting the impressions or CTR of your campaign.
    1. Click the Tools tab, and then click Ad Preview Tool.
    2. On the Ad Preview Tool page, type the keyword for which you want to find search ads, and then click Preview Ads.
    3. If you see a security message, do one of the following:
      • If the message says Do you want to view only the webpage content that was delivered securely, click No to proceed.
      • If the message says This page contains both secure and nonsecure items, click Yes to proceed.

    You might not see your ad on the search results page in the Ad Preview Tool for the following reasons:

    • The tool shows ads as they appear to an average searcher. So, for example, if you are using targeting by geographical location, and your ads appear only to a small percentage of searchers, these ads might not appear in Ad Preview Tool.
    • You are being outbid on your keywords by other advertisers, or your ad relevance is not high enough to outperform ads of other advertisers.

     

  • Thank you for the information, however I am NOT trying to find my text ads in search results. That is not the problem. The real issue is that the search results are not showing any PPC ads.

  • Hello Lola,

    Could you please answer the following?

    Where are you located?

    What term are you searching with?

    What is location that you are set you when you are on www.bing.com? (located at the top right hand corner)

     

    Thank you,

    Microsoft Advertising Support

  • Hi Lola,

    Make sure you are trying to see your ads in your selected Country Page, 

    Example :

    suppose your campaign Setting is Set to United States_English, it means your ad will display only in United States Search Pages. You will not be able to see your PPC ads in any other country preference page. you need to select or change your display setting first and then you will be able to see your ads.

    Regards,

    Ashish Gupta

    

  • Hi Lola -

    When Bing launched in May, there were system improvements made that may impact what paid search ads you see.

    About Recent System Improvements

    • Recently, a system improvement was implemented to enhance our current search algorithms. Part of this enhancement detects the likelihood of a particular user clicking on ads based on the ad's past performance, the user's preferences, and other quality factors.
    • Users who are more likely to click see more ads, while users who are less likely to click see fewer ads.
    • Please note that advertisers might not be able to verify that their own ads are showing on Bing as easily, due to their usage patterns or history. We recommend using the Ad Preview tool in adCenter to confirm your ad's position on Bing.
    • If you are unable to view your ad on Bing outside of the Ad Preview tool, please be aware that this does not mean your ad is not serving. In fact, this helps to verify that the system improvement is in place to ensure your ads are shown to quality users who are most likely to click on your ad, providing you the best value for your advertising strategy.
    • We appreciate your partnership in our efforts to improve overall relevance and ad quality and are confident that advertisers with quality ads will benefit from an increased likelihood of achieving a higher ranking ad which leads to more traffic and conversions that will improve your business results.

    This may be why you are not seeing any ads.

    Thanks!

    Lori Klamo

  • Hi,

     

    I am using the Ad Preview Tool to preview search result for a specific keyword in exact match. I am very sure I am using the exact keyword in the campaign.

    The website I want to see is also in first page of the organic results.

     

    How long should I wait before being able to see the ad?

     

    Tnx.

    (C)

  • @Mrscassandra

    It should take 24 - 48hrs. usually within 24hrs.

  • I have the same problem and none of the answers (which are extremely concise - thanks for that) seem to have worked for me.

    Take one campaign as an example. It has one ad group duplicated according to region - the idea being to get our brand on position #1 for searches worldwide. I have all the ad groups set up, broad matches on key phrases, daily budget which is more than enough, all the distribution settings correct and yet my ads don't appear even when I check the ad preview tool.

    Worryingly, one Ad Group gets impressions for what I want but if I simply type in Bing.com or .co.uk and search for our brand I can't see a thing.

    I'd like to know what could be going wrong here - any thoughts?

    Ali

  • Hello Ali,

    Thanks for your post! If you are using targeting for your ads, then they will probably not display in the Ad Preview Tool. This is by design.  If require further investigation, could you email me your account information or ticket number to ‘ adcforumresponse[at]microsoft[dot]com’ so I can investigate your issue?

    o Who requested message: Ricky Poole – MSFT
    o adCenter username:
    o Affected account(s), if not all:
    o Affected campaign(s), if not all:
    o Brief summary of the issue: 

    Ricky Poole - Web Support Specialist

    Connect with us on our Blog, Facebook, and Twitter