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Can we create multiple Bing adCenter accounts for multiple websites to promote the client business or not?
For e.g. we have one website 123.com which deals with xyz business. We create one Bing adCenter account which takes users to 123.com. We have another website 456.com which deals with the same xyz business as the first site. Now my question is that are we allowed to create second Bing adCenter account which will direct the users to 456.com website?
Similarly, are we allowed to open chain of accounts for chain of websites but all dealing with similar businesses?
I apologize for my delay to respond. You can go both ways: Create two separate accounts or have one account with two different campaigns.
As long as the URLs for each account or campaign are not identical there shouldn’t be a problem.
For easier management I recommend to go with one account only and have two different campaigns.
Example:Campaign 1 KW 1 URL 123.comCampaign 2 KW 1 URL 456.com
If the URLs are the same though than adCenter will de-dupe them, so make sure you use different landing pages.
Hope this helps! :-)
Ricky Poole - Web Support Specialist
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I wish I had a more definite answer for you. No two conversion trackers are the same, so without knowing exactly how Google Analytics is designed I can’t fully account for why they would show a conversion and we do not. According to the information you provided it seems as if you have done everything correctly. I would encourage you to reach out to our Support Team (phone/chat/email) so that they could forward your concern to a specialist so they can research it further.
Muñeca Aldarondo - Support Specialist
Any ideas on my question? If any of the adCenter representative or Microsoft employee can address this for me?
Sorry for my delay. Hope you had a good holiday.
I'm looking into this for you...more information coming ASAP.
We do not have a policy against having multiple accounts to promote a business at all. There are some things to consider here though that should be pointed out. If you have two accounts with two separate landing pages it is possible that both of those ads will serve at the same time which could drive the cost per click higher than expected. It would be my recommendation that you have separate campaigns with separate landing pages and keywords to keep cost per click lower.
Thanks for responding!
Talking specifically if I ask you that one of my client has 2 websites to promote some xyz business on both the websites.
Will Bing adCenter allow me to create 2 different accounts for both the websites? The idea is to attract as many traffic as we can using 2 different websites but on 2 different accounts. Most importantly, the business would be same on both websites.
What would be your point of view whether we should create one account for both websites and have separate campaigns for separate websites or is it fine to go with 2 different accounts with 2 websites with same business?
Thanks for clarifying this Ricky! This is what I was looking for.
Wish you a Very Happy New Year :)
Just a follow up question here. By saying two separate accounts, I meant that do I need to create a separate Microsoft adCenter login with totally new info and all?
And is there any benefit of creating separate account inside one Microsoft adCenter login? If yes, then what they are?
Hope all is well! No, you do not need to create a seperate log in. You can just create two different accounts within one log-in.
Thanks for explaining again!
A small query in context to the same. Is Conversion Tracking code independent of the landing page or the websites which we target across different campaigns within a single account?
I mean to say if I am targeting campaign 1 with website xyz.com and campaign 2 with website abc.com. Will there be any issues in implementing the same conversion tracking code across both the websites to track conversions? I am guessing that the conversion code will be same for both the campaigns because I am implementing them within a single account. So, just wondering if there is any website dependency or anything while implementing that code.
Thanks for helping me!
Hope all is well!
I have to look into this question and do some investigating with my colleagues. I'll get back to you as soon as I have confirmation on this.
As always, I appreciate your patience.
Thanks as always. Kindly confirm this thing as I need to set it for my client inside the adCenter account in the coming time.
I'm just waiting for confirmation from a colleague on this. I'll get back to you as soon as possible.
Thank you for your patience :-)
I am eagerly waiting on this concern. Is there any update on this so far?
I apologize for the delay. Having two different landing pages within the same account should not create a problem. Campaign analytics will allow you to track two websites within one account.
Thanks for clarifying this. I was eagerly waiting for this and you did it :)