Microsoft Advertising blog

Microsoft Monetize: empowering your revenue in a multi-channel world

Microsoft Advertising has transformed from its search engine origins into a multi-format, omnichannel, ad tech leader with a global reach. The strategic acquisition of Xandr has also enhanced international growth and helped diversify Microsoft Advertising's advertising base to over 500,000 advertisers.

Empowering small and midsize businesses for growth with generative AI

At Microsoft Advertising, we’re keenly aware of the opportunity AI presents to small and midsized businesses. We've made investments to empower SMBs to exceed their business objectives. After all, we're in the business of empowering yours!

Unlocking the power and potential of generative AI for advertisers and publishers

Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines

How Microsoft Retail Media (powered by PromoteIQ) helps retailers and advertisers comply with data transparency, accuracy, privacy, and security

The cricket season game plan for advertisers

In 2023, over 500 million Indians tuned in to two of the biggest cricket events. A massive audience like this is a prime opportunity for marketers to tap into a wide demographic

Upgrading native campaigns to enhanced CPC

Starting on May 13th, all existing image and feed campaigns on a manual CPC bid strategy will upgrade to enhanced CPC.