Atlas Blog

Blog
  • Atlas Insights Series: Understanding the Path to Conversion

    In our recent posts , we demonstrated some of the limitations of cookie-based measurement. It tends to over-estimate reach and under-estimate frequency. The same cookie limitations that lead to reach and frequency inaccuracy also generate an arbitrarily...
  • Atlas to support Microsoft programmatic direct buying

    Programmatic direct is defined as buying guaranteed media directly from a publisher in an automated way. It was developed as a way to move beyond the buying process that has existed for years: shuffling RFPs back and forth between advertiser and publisher...
  • Atlas Insights Series: Is device sharing a significant problem in ad delivery and measurement?

    In a recent post, we explored how cookie-based reach and frequency measurement were distorted due to device proliferation and cookie churn. Now we turn to the question of device sharing, when one device and one cookie correspond to more than one person...
  • Atlas Insight Series: How often do multiple cookies represent one person?

    We’ve all heard that cookies are “broken” and that advertising is quickly moving to a post-cookie world . Though cookies will probably be around for some time to come, they are far from perfect as a measurement and targeting mechanism...
  • Atlas Partner Alliance: A New Program

    As an ad serving and measurement platform, it’s critical that Atlas captures all of the relevant information advertisers need to make their marketing budgets most effective. This insight is particularly crucial as advertisers continue to invest...
  • Atlas Insights: Are you actually hitting your target?

    Online advertising works best when the right ads are shown to the people who are likely to respond to the advertised product or service. This seems obvious, but we’ve all seen ads at some point that are either completely irrelevant of maybe even...
  • Updates to Atlas Privacy Policy

    Facebook acquired Atlas last year, and since then we have been outlining the direction of our business. Given this and the continuing shift to mobile, we are updating our privacy policy to reflect how Atlas can work with other companies, including Facebook...
  • Introducing the Atlas Insights Series

    The world of online advertising is complex and always changing. Against this backdrop of constant evolution, marketers are still trying to answer the most basic question: does my advertising work? At Atlas, our goal is to bring scientific rigor to this...
  • New Hourly Statistics in Atlas MyReports

    We’ve recently introduced new hourly statistics in reporting to evaluate campaign delivery and conversion data on a more granular level. There are multiple benefits to viewing statistics on an hourly level, including time zone reporting, Q/A...
  • New Workflow Improvements for the Atlas Media Add-in

    Based on feedback, we’ve introduced workflow improvements for the Atlas media add-in to increase efficiency and minimize duplicate tasks. Here is a summary of the updates: GUIDs: They have been replaced in the media add-in with commonly...