Andrea Sharfin - MSFT's Blog Posts

Microsoft understands that protecting personal privacy online can be complex. Through the many services that we offer, we are committed to helping our customers and end users achieve the benefits of technology, while preserving control over how information...

Microsoft is committed to transparency and consumer choice in our privacy practices and has recently consolidated its advertising data retention policies for all Microsoft Advertising products: Microsoft will no longer retain web log data in a profile...

Your marketing efforts generate reams of marketing data every hour of every day. Just gathering the information from multiple touchpoints can be a time-consuming, labor-intensive process. What's worse: manual data aggregation and analysis can result...

Got an appetite for analysis? Atlas is serving up two new additions to the Advanced Analytics Pack that will help you learn more about your paid media performance than ever before. The Conversion Funnel Analysis Report is designed to give you a better...

With the release of the Atlas Creative Management API this June, Atlas will have a complete, end-to-end API suite for campaign and creative management. So what does that mean to you? The Atlas Creative Management API allows API users to create and...

As you may already know, we've added even more partners to the Atlas Technology Partner Alliance (ATPA). Now you can execute campaigns with EyeWonder , PointRoll, Tumri, Unicast and our first mobile partner, Ringleader , while capturing enhanced reporting...

You may know that Atlas recently released the Beta of a new tool called Audience Messaging, which manages, tracks, and reports on delivery of creative to specific audiences based on user-defined targeting criteria. But did you know how easy it is to create...

If you haven't seen a demo of the new Atlas Paid Search Beta, now's the time! We've built out features like improved reporting capabilities - including click and cost information delivered directly from the search engines - and advanced campaign...

Atlas was proud to launch of Atlas+ -a new business intelligence solution that leverages Atlas data and complementary Microsoft software platforms- at Tech Ed North America on June 7-11 th . Using Microsoft's SQL and SharePoint platforms, clients...

Did you know that our ATPA program has changed? We've been adding new partners and Beta programs. We're happy to say that the program now includes the following partners. · EyeWonder - The market leader in Rich Media with Video, EyeWonder...