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Atlas Blog

Atlas Implements the IAB Impression Exchange

Posted over 3 years ago

by Andrea Sharfin - MSFT

Advertisers or agencies and publishers are currently engaged in an arms race concerning discrepancies. If an agency or advertiser is particularly large, it can pressure a publisher to ignore discrepancies in counts with third-party ad-servers and just...
Atlas Blog

Atlas To Decommission Version 1 and Version 2 of Atlas Reporting API

Posted over 3 years ago

by Andrea Sharfin - MSFT

A note to all of our Atlas users: on Monday, March 15, 2010, we will decommission versions 1 and 2 of the Atlas Reporting API. This will impact your Media Console API usage if you have not yet updated your applications to use version 3. Therefore,...
Atlas Blog

Improving Your Atlas Campaign Launch with a Little Bit of Love (Part 2)

Posted over 3 years ago

by Andrea Sharfin - MSFT

Richie Brown is a Learning and Development Consultant at Microsoft Advertising who focuses on the Atlas Advertiser Suite. Richie has a wealth of experience training new users on the Atlas Media Console, and he's agreed to share some of his wisdom...
Atlas Blog

Improving Your Atlas Campaign Launch with a Little Bit of Love (Part 1)

Posted over 3 years ago

by Andrea Sharfin - MSFT

Richie Brown is a Learning and Development Consultant at Microsoft Advertising who focuses on the Atlas Advertiser Suite. Richie has a wealth of experience training new users on the Atlas Media Console, and he’s agreed to share some of his wisdom...
Atlas Blog

Atlas Is IPG’s New Go-To Technology Provider

Posted over 3 years ago

by Andrea Sharfin - MSFT

We’re happy to welcome our new partner, IPG, to the world of Atlas. IPG’s agencies, which include McCann-Erickson, Deutsch, Hill Holliday and more will now reap the benefits of Atlas ad-serving, industry-leading analytics and Engagement Mapping...
Atlas Blog

Introducing The Atlas Ad Assignment API

Posted over 3 years ago

by Andrea Sharfin - MSFT

This week, Atlas took another step towards offering an end-to-end trafficking API with the release of the Atlas Ad Assignment API. The Atlas Ad Assignment API will enable Atlas clients and partners to manage and update the assignment of ads to placements...
Atlas Blog

Atlas Accreditations

Posted over 3 years ago

by Andrea Sharfin - MSFT

Periodically, we at Atlas receive questions from clients regarding organizations which have accredited our ad-serving procedures. The questions can be thorny because third-party ad-servers, by definition, don’t house the full end-to-end ad-serving...
Atlas Blog

Targeting with Atlas and Microsoft Media Network

Posted over 3 years ago

by Andrea Sharfin - MSFT

You probably know what you can do with Atlas Customer Targeting (CT) within the Atlas Media Console – create segments, target your messaging, and make sure you deliver the right message to the right audience. But did you also know that using...
Atlas Blog

Happy Holidays from Atlas Blog

Posted over 3 years ago

by Andrea Sharfin - MSFT

We at Atlas would like to wish you happy holidays and a prosperous New Year. We won’t be posting next week, but please join us again during the week of January 4th for more information and tips on Atlas.
Atlas Blog

A Visit with Atlas EMEA

Posted over 3 years ago

by Andrea Sharfin - MSFT

This week, we spoke with André Knoche , a sales specialist in Atlas’ Hamburg office, to get a view of Atlas EMEA from the front lines. How long have you been working in Atlas EMEA? I joined Atlas in May 2007, a few weeks before Microsoft and aQuantive...