Andrea Sharfin - MSFT's Blog Posts

Did you know that Atlas offers a suite of advanced analytics that allow you to get maximum leverage out of Atlas’ deep reporting capabilities? They’re part of the Advanced Analytics Pack (AAP), a modular reporting system designed to help Atlas...

For our first post-Thanksgiving post, we sit down with Adam Cane , Atlas Sales Engineer, to talk turkey about our mobile offering. Describe the mobile advertising market today. Mobile advertising today is to some degree reminiscent of the early...

Atlas has recently released a set of enhancements to Atlas' Reporting API that will enable publishers and networks to programmatically extract publisher reports from Atlas. These reports, entitled Impression Exchange Reports , are available to users...

We recently launched an update to the Atlas Universal Action Tag (UAT) called Selective Pinging. This update allows advertisers and agencies to better manage the flow of conversion and event data that they share with piggybacked networks and publishers...

Today we're launching a beta of the Atlas Technology Partner Alliance (ATPA). ATPA is an important component of our ongoing mission to open the Atlas platform and to make it more flexible for our customers. The ATPA will allow advertisers and agencies...

Atlas is now the only rich media solution that supports MSN video overlays. These are ads that appear at the bottom of an online video, like so: In this video, the ad remains on screen for 10-30 seconds, and is clickable. The user gets to control...

Hello, World! I'm Andrea Sharfin, Atlas's product marketing manager, and I'd like to welcome you to the Atlas Blog! The Atlas Blog is your single, centralized source for Atlas information and informal product conversation. Visit at least...