Lauren Taft-McPhee - MSFT's Blog Posts

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Bing Ads Blog

From One SMB to Another: Why You Should Consider Advertising on Bing and Yahoo! Search

Posted over 1 year ago

by Lauren Taft-McPhee - MSFT

As a marketer at Microsoft, I can rattle off 10 different reasons why you should add Bing and Yahoo! Search to your online marketing mix, but I know that at the end of the day what really matters is the impact it has on your business. That’s why...
Bing Ads Blog

How to Get adCenter Ad Groups Out of Draft Status

Posted over 4 years ago

by Lauren Taft-McPhee - MSFT

If you find the "Draft" status terminology in adCenter a little confusing, you are not alone. What does "Draft" mean? Are the ads live or are they disapproved? The answer is neither. The first step to setting your ads live is to...
Bing Ads Blog

Keyword Match Types

Posted over 5 years ago

by Lauren Taft-McPhee - MSFT

Determining which keyword match types to bid on can be one of the most basic yet most confusing elements of setting up your search marketing campaign(s). To start with, even understanding the difference between the three options is difficult. I find that...