Mari Kim Novak - MSFT's Profile

Mari Kim Novak has been with Microsoft for 7 years and recently joined the Global Marketing team where she is responsible for all core global marketing services for Microsoft’s regions and business segments: the story creation, the brand, the integrated marketing planning, the top accounts and agencies marketing engagement, the global events, the external communications strategy and execution and the web services. Prior to this Mari Kim, oversaw Microsoft’s Global Agencies Engagement and Insights team, and her focus was to broaden relations with the individual media and creative agencies within the big holding companies and deepen the agencies knowledge of Microsoft’s offerings to help advance their usage of technologies with the agencies and to better serve their client base with solutions Mari Kim has always focused her numerous roles on market engagement efforts, driving interactive marketing adoption by educating traditional advertisers and marketers about the effectiveness of online advertising. As the liaison between Microsoft Advertising and the Industry, she provided vital information concerning the emerging technology landscape and the future of online advertising and search in partnership with the industries top association (AAAA, IAB, ANA, IAA, AAF) and numerous trade publications. Prior to joining Microsoft, Mari Kim was Senior Vice President of Strategic Client Development at Millward Brown. She lived in London for 3 years as Managing Director of Media Metrix UK (now known as Nielsen//NetRatings), where she launched the company’s European operations. She began her career at Grey Advertising, serving as Director of New Media Research and Strategy. Among her many accomplishments were developing innovative and strategically focused products for Procter & Gamble, Dell Inc. and Sprint Business. Mari Kim is on the Executive Board of Directors for The Advertising Club of New York, she is an active Board member of Advertising Week, Boulder Digital Works (BDW) as well as a co-chair of The Advertising Club of New York’s Access Committee, a Judge of the AAF Hall of Fame inductees and member of many industry organizations. Mari Kim graduated from the University of Colorado in Boulder with a degree in communications. She resides in New Jersey with her husband and two children.