Mel Carson - MSFT's Blog Posts

Mel Carson - MSFT's Posts RSS
  • Bing Ads Blog

    10 Summer PPC Tips from Industry Experts

    Just a few days from the start of June, there’s no doubt that summer is here. With the weather warmer, schools soon out and holidays booked, it’s sometimes easy to take the hand off the PPC tiller and let paid search campaigns wander lonely...
  • Bing Ads Blog

    New Custom Date Range & Filter Options For adCenter Performance Data

    In our review of 2008 we promised to add more features and functionality to adCenter that are specifically requested by the advertising community. Well, over the holiday period the dev team have been putting the finishing touches to a couple of enhancements...
  • Bing Ads Blog

    Spatial Search from Bing Maps

    Sometimes my job is made really easy by other people. Today that person is Blaise Aguera y Arcas who is a Bing Maps Architect. I first met Blaise back in 2007, when he took me through some of the cooler stuff to demo on Photosynth and Seadragon . Back...
  • Bing Ads Blog

    Bing UK TV Ads – Video Interview with Ashley Highfield

    Last night saw the first Bing TV advert go live in the UK. In November, Bing UK reached an important milestone: we removed the beta tag having added innovative features like Visual Search , Categorised Search and Twitter Integration . Our user base has...
  • Bing Ads Blog

    SMX Advanced London 2010 - Day 1 Wrap Up

    Us Brits do think we’re quite good at search engine marketing. According to the IAB in 2009 over 60% of the £3,541m ad spend was on SEM. Some of the first bid-management tools were invented in the UK, and go to any search marketing conference...
  • Bing Ads Blog

    Your adCenter Questions Answered: Part I - Negative Keywords, Excel Bulk Uploads and Editing

    Today, Kate Newton from our London office addresses some burning queries! Cheers Mel A fter a quick poll of the adCenter Team we’ve found out the questions that matter to you the most. The good news is that there wasn’t that many (which...
  • Bing Ads Blog

    Keyword Research Tips From Tor Crockatt

    I’ve just spent the day at the International Search Summit at the British Library in the heart of London. Delegates from all over the world were attending to get a better understanding of how to market globally using search engine marketing....
  • Bing Ads Blog

    Microsoft adLab Tools Review Part 2 – Keywords & Content

    As discussed in an introduction post , Microsoft adLab showcases some of the innovative tools and technologies our researchers are helping to build, providing advertisers and publishers with the very best ways to connect with consumers. Today, I’ll...
  • Bing Ads Blog

    Microsoft adCenter Publisher Beta - Sign Up Today!

    Satya Nadella, SVP of Live Search spoke today at SES San Jose about Microsoft’s new self-serve advertising tool where publishers can earn revenue from their web sites using Microsoft Content Ads . It’s being piloted in Beta right now so learn more...
  • Bing Ads Blog

    UK adCenter Team Speaking at A4U Expo in London

    Myself and Tor Crockatt will be giving some PPC tips at the Affiliates 4 U Marketing Conference in London on Wednesday 15th October. Tor - who gives great talks on PPC Research - and I will be joined by Dixon Jones from Receptional and we’ll...