Mel Carson - MSFT's Blog Posts

The Microsoft adCenter Analytics Beta team announced today the end of the adCenter Analytics beta program. The beta has been closed, but the program will remain available to current users through December 31, 2009. Please note that all hosted services...

Today at Advertising Week 2009, Robin Domeniconi , Vice President of US Sales for Microsoft Advertising, will unveil a proof-of-concept prototype business tool, “code-named LookingGlass,” that lets companies listen to, participate in, and...

Just a few days from the start of June, there’s no doubt that summer is here. With the weather warmer, schools soon out and holidays booked, it’s sometimes easy to take the hand off the PPC tiller and let paid search campaigns wander lonely...

adCenter Analytics is a free web analytics tool that helps you easily understand web site user engagement and online marketing campaign performance. You can track audience behaviour from click to conversion, segment data by age and gender or simply run...

After blogging yesterday about the IAB’s announcement of excellent growth in online advertising in the UK , it got me thinking that although we gave advertisers some tips on how to optimise your PPC campaigns in these lean times - what about the...

Now we have a blog exclusively for everything Microsoft Advertising , we’re going to be showcasing more and more of the great work our teams do when they partner with advertisers and brands. PepsiCo set our creative juices the challenge to target...

The Microsoft Advertising Community Team is over 4 years old and has been engaged in social media marketing since the launch of adCenter in 2006. We often get asked about how our team came about, how we have evolved and what our approach is to interacting...

In our review of 2008 we promised to add more features and functionality to adCenter that are specifically requested by the advertising community. Well, over the holiday period the dev team have been putting the finishing touches to a couple of enhancements...

Today, Kate Newton from our London office addresses some burning queries! Cheers Mel A fter a quick poll of the adCenter Team we’ve found out the questions that matter to you the most. The good news is that there wasn’t that many (which...

Sometimes my job is made really easy by other people. Today that person is Blaise Aguera y Arcas who is a Bing Maps Architect. I first met Blaise back in 2007, when he took me through some of the cooler stuff to demo on Photosynth and Seadragon . Back...