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Microsoft Advertising Blog

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Posted over 3 years ago

by Mel Carson - MSFT

Today at Advertising Week 2009, Robin Domeniconi , Vice President of US Sales for Microsoft Advertising, will unveil a proof-of-concept prototype business tool, “code-named LookingGlass,” that lets companies listen to, participate in, and...
Microsoft Advertising Blog

adCenter Analytics Beta To Close

Posted over 4 years ago

by Mel Carson - MSFT

The Microsoft adCenter Analytics Beta team announced today the end of the adCenter Analytics beta program. The beta has been closed, but the program will remain available to current users through December 31, 2009. Please note that all hosted services...
Microsoft Advertising Blog

Video Interview with Quentin George CDO at IPG Media Brands – Cannes Lions 2010

Posted over 2 years ago

by Mel Carson - MSFT

Just before the Microsoft Business conference this morning, I chatted to Chief Digital Office from IPG Media Brands - Quentin George – about his experience at Cannes, what marketers should be thinking about in this multi-screen online world, and gives...
Microsoft Advertising Blog

7 Social Media ROI Value Indicators

Posted over 2 years ago

by Mel Carson - MSFT

This is a popular post! If you want to speak to someone about Social Media, please Contact Us . Last weekend I was invited to speak at Think Visibility in Leeds. It was a packed house for what was pre-dominantly an SEO conference, but also included...
Bing Ads Blog

10 Summer PPC Tips from Industry Experts

Posted over 3 years ago

by Mel Carson - MSFT

Just a few days from the start of June, there’s no doubt that summer is here. With the weather warmer, schools soon out and holidays booked, it’s sometimes easy to take the hand off the PPC tiller and let paid search campaigns wander lonely...
Microsoft Advertising Blog

Our B2B Social Media White Paper – Learn & Earn

Posted over 3 years ago

by Mel Carson - MSFT

The Microsoft Advertising Community Team is over 4 years old and has been engaged in social media marketing since the launch of adCenter in 2006. We often get asked about how our team came about, how we have evolved and what our approach is to interacting...
Microsoft Advertising Blog

Time To Get Creative in NYC…..For a WEEK!

Posted over 1 year ago

by Mel Carson - MSFT

Last week in New York the buzz was all about content, content, content . But a successful marriage of content and technology is nothing without creativity, and we mean through exceptional creative thinking. Jumping at the chance to become founding...
Microsoft Advertising Blog

Ad Vision - Lili Cheng, Microsoft Fuse Labs on Social Media - Cannes Lions 2011

Posted over 2 years ago

by Mel Carson - MSFT

Welcome to another week of delightful digital insight from marketing and advertising practitioners from all over the world. Today’s interview is with Lili Cheng, General Manager of Microsoft’s Fuse Labs . Fuse Labs is part of Microsoft...
Microsoft Advertising Blog

Microsoft LookingGlass – Update Interview and Video

Posted over 3 years ago

by Mel Carson - MSFT

Given the hugely positive reception at AdWeek New York to LookingGlass , we wanted to keep the conversation going here on the Microsoft Advertising Blog . So I caught up with Cindy Chiu who is the Incubation Product manager for the project and asked a...
Microsoft Advertising Blog

Microsoft Media Network - Fastest Growing Ad Network in the US

Posted over 3 years ago

by Mel Carson - MSFT

comScore announced last night that our ad network was the fastest growing year-on-year from December 08 to December 09. The press release shows our unique users grew in the US a whopping 31% to 165M at the end of last year from 126M the year before...