Mel Carson - MSFT's Blog Posts

A packed house in the Debussy Theatre here at Cannes Lions 2012, was treated to an inspirational speech yesterday by Chris Capossela who heads up marketing at Microsoft. The session, entitled “Device Love: Where Technology and Creativity Converge”, outlined...

The only man this week to describe the climate in Cannes as “cool” is Jason Scott who heads up Microsoft Advertising in Asia out of Singapore. We know Asia’s big and the growth is good in the market place, so I delved a little further and Jason gives...

On Tuesday this week, we held a breakfast for some customers interested in hearing more about the Microsoft Advertising Exchange and our relationship with AppNexus. CVP for Microsoft Advertising, Rik van der Kooi , and AppNexus President, Michael Rubenstein...

The long road to Cannes ended this week for our MSA Story Awards winners , and they were kind enough to take time out from the Beach Club Experience Centre and Digital Lounge to talk to us about their campaigns and what opportunities they see in Microsoft...

We had a conversation with Sandhya Venkatchalam at the Beach Club yesterday here at Cannes Lions 2012. Sandhya talked about the opportunities with Skype , their advertising philosophy and gave us a sneak peak into the future for consumer giant. See what...

Hot on the heels of this morning post about Cannes Lions and the “Visionaries” video, CVP of Advertising and Online at Microsoft, Frank Holland, told me today that there’s much anticipation around the Windows 8 launch and what that means...

The Xbox team have just announced that the first advertisers to sign up to NUads that we first talked about at Cannes Lions last year, include Toyota, Unilever and Samsung Mobile USA. As Ross Honey – GM of Xbox LIVE Entertainment and Advertising...

OK. I have a confession to make. I’ve mislead you. I don’t have 12 Hardcore Social Media Tactics to share. I just have 7. The reason why I said I had 12 for you in the title will become apparent if you read the rest of this post and get...

In just four weeks, thousands of creatives, advertisers, marketers and agencies will descend on Cannes, in the South of France, for the Cannes Lions International Festival of Creativity . Birds Eye Bing Map of La Croisette 2012 is the 11th year...

Bit of Friday fun for you! Do you remember we talked to Ben Rudolph a few weeks back about the Windows Phone and how well it had bee received by tech critics? Well recently he posted about their Smoked By Windows Phone challenge and the numbers behind...