Mel Carson - MSFT's Blog Posts

With less than two weeks to submit your entry to the Microsoft Advertising Story Awards , one of our global judges - Mainardo de Nardis from OMD Worldwide - joins Y&R’s David Sable and Jacki Kelley from Universal McCann in giving us the low...

Hot on the heels of our People Powered Stories announcement on Valentine’s Day, the team at MSN have shone a bright light on the public’s thirst for real-time news, views and trending topics with the release of NOW.msn.com . In a post on the MSN Blog...

At CES this year, I caught up with Babs Rangaiah who must have one of the most fascinating jobs in the industry as Unilever’s VP of Global Media Innovation. In this short clip, we talk about their approach to storytelling through digital and what’s exciting...

In the first of a series of three vignettes with Mindshare ’s Leader of Digital Media Operations, we ask Cary Tilds how marketers should be looking to navigate digital in 2012. Learn what she means by an “Asset and Hub” approach, why HTML 5 is an important...

If you’ve not entered the Microsoft Story Awards just yet, maybe you’re looking for some inspiration before cracking on? Well, if you’re in Dubai for the Lynx Advertising Festival at the start of March, we encourage you to attend a master class from our...

Along with our well-watched interview with Sir Martin Sorrell , we captured other delightful digital insight from a number of industry luminaries at CES 2012. In this clip we talked to Curt Hecht from VivaKi , who gives his thoughts on how his teams approach...

As my post explained on Friday , although this was Microsoft’s last keynote at the Consumer Electronics Show, we wanted to re-affirm Microsoft Advertising ’s commitment to continue partnering with advertisers and agencies at the event, and...

It’s that time of year again, when thousands of technology aficionados descend on Las Vegas for the annual Consumer Electronics show which starts on Monday. 2012 maybe the last year Microsoft has a booth and delivers a keynote speech, but as...

Hot on the heels of our announcement about Imagine London 2011 , our team serving customers in the Middle East and Africa is gearing up for their inspirational event next week in Turkey. They’ve assembled a great line up of Microsoft and industry speakers...

In March we kicked off our Imagine 2011 Marketing Leadership Summit in Redmond. It was such a huge success, we’re holding it in London on 22nd and 23rd of November for our European cousins. If you’ve not got a ticket, don’t worry...