Mel Carson - MSFT's Blog Posts

Today, Libby Thomas follows Kate's post last week on adCenter Bulk Editing & Negative Keywords with some know-how on adCenter's demographic targeting functionality. Cheers - Mel I n a nutshell, adCenter’s demographic targeting allows...

Today, Kate Newton from our London office addresses some burning queries! Cheers Mel A fter a quick poll of the adCenter Team we’ve found out the questions that matter to you the most. The good news is that there wasn’t that many (which...

I’m at the Search Engine Strategies 2008 conference in New York, working the Microsoft booth, meeting customers, spreading the word about adCenterCommunity.com and going to as many of the sessions as I can. For any of your not familiar with the...

Microsoft Digital Advertising Solutions & adCenter Analytics will be exhibiting at the eMetics Marketing Optimisation Summit from 4th to 7th May 2008 Join us at Palace Hotel in San Francisco by registering here: eMtetrics Summit Registration ...

As discussed in an introduction post , Microsoft adLab showcases some of the innovative tools and technologies our researchers are helping to build, providing advertisers and publishers with the very best ways to connect with consumers. Today, I’ll...

With the recent upgrade to adCenter Analytics , it makes sense for us to help you get the best out of the product by providing you with some online tutorials and webinars. Well in the next couple of months we’ll be doing just that, but I wanted...

Earlier this month we released an update to the adCenter Analytics Beta. The project, formerly known as “Gatineau”, launched in October and has been gathering pace, creating a lot of interest in the global online marketing industry. ...

This week, Gabe Ingalls gives us some insight into using Exact Match keyword functionality in your PPC campaigns. Cheers Mel - adCenter Community Team W hile an uncovered light bulb can illuminate an entire room, a laser can highlight...