Mel Carson - MSFT's Blog Posts

VP of Global Marketing at Microsoft Advertising , Marc Bresseel, will be speaking at the Webit Congress in Sofia this week. His talk on “Mastering the New Digital” will focus on how creative and relevant marketers can be across the multiple...

As the nights draw in up here in Seattle, the organisers of Digital Hollywood and ANA Masters of Marketing have provided an opportunity for some of our team to postpone the onset of SAD and provide advertisers and marketers with some valuable insight...

In this high-altitude conversation with Kate Sirki - Global Research Director at Starcom MediaVest Group , we talk about the three phases of effectively measuring cross-platform campaigns, how brands should be keeping up with the ever-changing nature...

Randall Rothenberg took a few minutes out of the IAB MIXX conference to talk to us about this year’s theme of storytelling, his thoughts on how device ubiquity is impacting advertising and the way we market to consumers, where we’re headed with social...

8 minutes is all you need with Quentin George to get a real handle on what’s important with regards to innovation and data in the advertising space. Following on from our post yesterday on his session on the CMO Desk , we spent some time asking him about...

We chatted to Doug Zanger last night about his army of bloggers and tweeters at this year’s event. Such a nice chap, we talk about who he’s looking forward to talking too, who’s in their social media club and what he’ll be wearing today. For more coverage...

Quentin George, IPG’s Chief Innovation Officer, took the stage at the end of a jam packed day here at Advertising Week 2011 and talked about his passion for data. Up on stage, he generously let representatives from tickr.com (Tyler Peppel) and...

Well, we’re stepping on the plane tomorrow and travelling to New York for Advertising Week. This year, not only will you be able to watch , read and interact with our coverage from this year’s adstravaganza, you’ll be able to win an Xbox 360 Kinect bundle...

Given 83% of US internet users watch video these days, it make sense for marketers to be considering video advertising as part of their overall mix. There’s no doubt UGC provides engagement with consumers, but keep brands safe and their stories...

In this clip, Kaila Lightner interviews Thierry on the pier outside our beach club at this year’s Cannes Lions Festival of Creativity in the south of France. I love his mantra of always being curious when asked about where he gets his creative...