Mel Carson - MSFT's Blog Posts

Mel Carson - MSFT's Posts RSS
  • Bing Ads Blog

    Keyword Research Tips From Tor Crockatt

    I’ve just spent the day at the International Search Summit at the British Library in the heart of London. Delegates from all over the world were attending to get a better understanding of how to market globally using search engine marketing....
  • Bing Ads Blog

    Research Your Way To Business Success

    I’ve written a couple of posts on the Analytics Blog about the eMetrics Summit I’ve been attending in San Francisco over the last few days. Although the conference has a lot of analytics content it is very much about how we manage business...
  • Bing Ads Blog

    Searching For The Sociable....

    Today I’m recording a video webinar here in the UK for Revolution Magazine called “Search & Social Media – Friends or Foes?” The premise behind the debate is whether Web 2.0 and social networking are overtaking “search” as the place to find answers...
  • Bing Ads Blog

    Matt Van Wagner on How To Get Started With Search Engine Marketing

    I recently managed to get 10 minutes with Matt Van Wagner , a seasoned search marketing pro who has induced 1000's of PPC marketers via his Search 101 classes at conferences all over the world. In this interview Matt tells us about how he got into...
  • Bing Ads Blog

    Search For More Traffic & Conversions From Within!

    If you ever get a chance to attend a search conference, you will not be disappointed. The big shows dotted around the globe are run by the teams from Search Marketing Expo and Search Engine Strategies . Generally they are 3 or 4 days with multiple tracks...
  • Bing Ads Blog

    Your adCenter Questions Answered: Part 2 – Demographic Targeting

    Today, Libby Thomas follows Kate's post last week on adCenter Bulk Editing & Negative Keywords with some know-how on adCenter's demographic targeting functionality. Cheers - Mel I n a nutshell, adCenter’s demographic targeting allows...
  • Bing Ads Blog

    Your adCenter Questions Answered: Part I - Negative Keywords, Excel Bulk Uploads and Editing

    Today, Kate Newton from our London office addresses some burning queries! Cheers Mel A fter a quick poll of the adCenter Team we’ve found out the questions that matter to you the most. The good news is that there wasn’t that many (which...
  • Bing Ads Blog

    Microsoft adLab Tools Review Part 2 – Keywords & Content

    As discussed in an introduction post , Microsoft adLab showcases some of the innovative tools and technologies our researchers are helping to build, providing advertisers and publishers with the very best ways to connect with consumers. Today, I’ll...
  • Bing Ads Blog

    Focus On Exact Match

    This week, Gabe Ingalls gives us some insight into using Exact Match keyword functionality in your PPC campaigns. Cheers Mel - adCenter Community Team W hile an uncovered light bulb can illuminate an entire room, a laser can highlight...