Mel Carson - MSFT's Blog Posts

It's always a pleasure when we get a chance to chat to Emma Wilson, MD of the UK digital agency Harvest Digital. Always on the pulse, she gives us some thought in to what trends in digital are driving their business. ...

This week’s Ad Vision interview is with Boondoggle's Tom De Bruyne, who gives Kaila the inside scoop on what kind of talent his team are looking for, how brands should be thinking about storytelling (or storyBUILDING) in the digital space, and where...

Number 32 in our Ad Vision Series of videos, sees me on the pier with Jon Haber from OMD talking mobile marketing. Jon gives us the inside scoop on his team and their approach to innovating campaigns in the mobile space, and talks about how they’re...

After a brief sojourn post Cannes Lions, we’re going to start releasing some more fantastic insight from digital leaders as part of our Ad Vision Series of interviews. Every week for the next few months, we’ll showcase thoughts captured in the south of...

Last month, we announced the Microsoft Advertising Exchange in Europe was open in the UK and Netherlands, with France and Germany coming soon. While we were in Cannes for the advertising festival, we grabbed 3 minutes with Dennis Buchheim, who heads up...

It’s always a pleasure to interview Hill and Knowlton’s guests in Cannes. 2 years ago it was Biz Stone , and today we caught a precious 4 minutes with Angry Birds creator Peter Vesterbacka. We chat about the brand, what their objectives...

We stayed on in the Debussy Theatre, after the Cannes Lions WGSN session Kaila has just written wrote about, to hear from Universal McCann and some big brands talk about entrepreneurship and creativity. Brian Monahan from the IPG Media Labs, who we...

Welcome to the 29th video in our Ad Vision series of talks and interviews leading up to Cannes Lions 2011! Our 2nd to last film is a special panel discussion from the Festival of Media, held last month in Montreux. Navigating Digital Possibilities...

Welcome to the 28th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Today’s Ad Vision interview brings us Richard Dunmall chatting to the charismatic Lisa Donohue, CEO of Starcom North America. A fitting follow up...

Welcome to the 27th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! We caught up with Microsoft Storyteller - Steve Clayton - at Imagine 2011 earlier this year and we wanted to understand how he's using digital technology...