Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Anonymous — Mon, 13 Jun 2011 06:46:30 GMT

This seems to be very good tool but when will be it available ??

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Anonymous — Wed, 18 May 2011 00:50:35 GMT

Word on the street is that Looking Glass has been DOA for some time... can anyone confirm this? What will MS do now that R6 has been bought by Saleforce ?

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Anonymous — Tue, 25 Jan 2011 18:50:03 GMT

Does this tool support multiple languages and multiple geographies...i.e Will this tool only support English language (for positive and negative words) or Will this also support, lets say, Romanian language.

Also, is it possible for this tool to pin point the geographical location of the customer comment in a social media site.? e.g. In Facebook any =body can comment on my page (in US)..Does this tool have the capability of figuring out the geo location?

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Anonymous — Wed, 06 Oct 2010 12:15:59 GMT

What makes it different from Radian 6?

When will Beta versions be available for pilots and testing?

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Anonymous — Sat, 27 Feb 2010 08:43:09 GMT

A new platform like Looking Glass, must 've gone into R&D as a function of business strategy like; capitalize on soc media here at MicroSoft and then sell others that capability by which MS builds a new revenue stream. And - it sounds like from blogs that interest is heating up. Having tapped into the social side - we have orgs like CDD (Center for Digital Democracy) and many more including the feds, seeking to understand,

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Anonymous — Tue, 23 Feb 2010 13:28:52 GMT

Well Advertising and Marketing both plays important role in promoting our business and overall we all wants to expand business. I think that the online Marketing concept is gaining rapid popularity. We have to do proper advertising so that more and mpore people should know about our service. Even i use online advertising to sale my product. I promote my business using fullservice ad and you know i notice rapid growth in my business.Its really helpful.

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Anonymous — Thu, 10 Dec 2009 16:20:09 GMT

Very excited to see how LookingGlass comes out - there is so much more we can do in this area to enable companies. I here folks concerns above. . . that a dashboasrd like this may take the 'social' out of social media, but I believe a social media team (with marketing, support, and R&D roots to start) that stays true to their MO can greatly benefit from tools like this to:

* Manage individuals' activities across the group to make a company's presence more uniform, and

* Better integrate their efforts with company efforts and business metrics to better validate the overall social media approach

I wrote a bit more in my blog at http://24nr.sl.pt. Thanks for the info Mel!

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Mel Carson - MSFT — Wed, 09 Dec 2009 14:47:31 GMT

Update Interview and Video on LookingGlass just posted: community.microsoftadvertising.com/.../microsoft-lookingglass-update-interview-and-video.aspx

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Smartiny — Thu, 29 Oct 2009 19:32:31 GMT

When it is going to be available?

It is going to be complete free?

Thank you for your help!

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Anonymous — Tue, 27 Oct 2009 07:25:06 GMT

Yes, it is interesting release from Microsoft, as every body know now and coming days will be dedicated to web 2.0 and social media optimizations, so we can say that all websites based on web 2.0 in coming days..

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Anonymous — Tue, 29 Sep 2009 07:02:15 GMT

It is quite interesting move from Microsoft. The future is Social Media so every brand needed this.

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Anonymous — Tue, 29 Sep 2009 03:07:52 GMT

fantastic! I cannot wait for "see this glass"!

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Anonymous — Mon, 28 Sep 2009 17:52:49 GMT

@Mel Thanks for posting that video. Great interviews, especially with Erin Matts of OMD and a decent peek at LookingGlass as well. Can't wait for the beta!

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Anonymous — Mon, 28 Sep 2009 17:20:29 GMT

What makes this platform any different from the dozen identical monitor platforms already out there already? Tweetdeck, seesmic, peoplebrowsr, etc.

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

Anonymous — Mon, 28 Sep 2009 13:31:16 GMT

What a beneficial tool. In previous marketing strategies, downtime is inevitable in the process of presenting new products or services to the general public because a company typically likes to see how people will react to their offer before they consider any changes. The proof-of-concept LookingGlass by Microsoft enables a company to track feedback immediately and respond accordingly. The fact that the tool can easily be used internally by all team members is also a plus.

-Greg Mesaros, CEO eWinWin