7 Social Media ROI Value Indicators

Anonymous — Tue, 14 Sep 2010 18:30:07 GMT

I believe it was Kodak's ex-CMO Jeffrey Hayzlett's interview. "What's the ROI on In-action?".

Mel Carson - MSFT — Tue, 14 Sep 2010 05:33:59 GMT

Thanks Melissa - good tip on the ROI def. I'll remember that for next time.

Anonymous — Tue, 14 Sep 2010 01:52:08 GMT

Hey, Mel. Thanks for writing this. It was useful, (and usefulness is such a hot commodity on the Interweb.)

Anyways, consider changing "return on in-action" to "risk of inaction." I had to read your sentence twice before I figured out what you meant.

A suggestion.

Thanks a lot.